What to expect when comparing metrics between Google Analytics 4 and Universal Analytics When comparing the metrics of GA4 (Google Analytics 4) and UA (Universal Analytics), there are several key differences to consider. GA4 is the latest version of Google Analytics,...
Shop Talk News, tips and things we love. ; Regaining Access to a Google Analytics Account Google Analytics is a great free tool for businesses to track and analyze website performance. However, not all business owners know their account credentials. You can always get...
