What to expect when comparing metrics between Google Analytics 4 and Universal Analytics

When comparing the metrics of GA4 (Google Analytics 4) and UA (Universal Analytics), there are several key differences to consider. GA4 is the latest version of Google Analytics, introduced in 2020, and it offers a more advanced and flexible approach to data tracking and analysis compared to UA. Here are some metrics and aspects to compare between the two.

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If you want to deep dive further, or have a specific metric you are curious about, take a look at the comprehensive guide at the Google Analytics support site.