The em dash (—) has become the avocado toast of punctuation — trendy, overused, and often misunderstood. Here’s how to use it like a pro (without sounding like a robot).
Em Dash: The Most Misused Punctuation in the AI Era
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The Spin
This is our take on all things web, design, and digital strategy.
Stop Linking “Here”: Why Your Link Text Matters More Than You Think
Many websites still use vague link text like “click here” or “learn more.” It looks fine visually, but it fails accessibility checks and misses SEO opportunities. Here’s why descriptive, meaningful link text matters — and how to fix it.
Why Listing Email Addresses on Your Website Can Lead to a Spam Nightmare
It might seem helpful and transparent to list email addresses for every staff member on your business website—but doing so can quickly turn into a serious headache. Here's why: Bots Are Always Watching Spambots—automated scripts that crawl websites—are constantly...
What Should a Website Copyright Statement Include?
Every January, we get a rush of urgent “Please hurry and change 2024 to 2025” requests. The truth is, your footer’s tiny copyright year doesn’t have to be your yearly chore. At SpinUp Creative, we break down what really needs to be in that line so you can protect your content without extra stress.
A Guide to Indigenous Land Acknowledgment
Land acknowledgments honor the Indigenous peoples who have stewarded the lands we live and work on, reminding us that colonialism is ongoing and that we each play a role in shaping a more just future. This guide, created from Indigenous leaders’ insights, offers context and direction for making acknowledgments meaningful rather than symbolic.
This article about how the web development profession will be impacted by AI was written completely by ChatGPT
Author: ChatGPT In the ever-evolving world of technology, the website design profession is experiencing a transformative shift with the advent of ChatGPT. This cutting-edge AI language model, developed by OpenAI, has the potential to revolutionize the way websites are...
Writing for the Web
Websites require a unique style of writing. People consume websites differently than other forms of media: they don’t read; they skim. They will read only about 20 percent of the words on the average page. Does the below sound familiar to your own online reading...