QR Codes feel like technology of the future.\u00a0 They are handy little matrices seemingly like magic work on everyone’s phone.\u00a0 Although, QR codes have been used for years they began to really began popping up in the US in the wake of Covid-19.\u00a0 Most notably, you’ve probably seen them stuck to the tables of your favorite restaurant.\u00a0 Prompting you to ‘scan for the menu’.\u00a0 With this cool, hip technology it’s easy to get excited and incorrectly use the black and white squares.\u00a0 This article is a quick synopsis of when to use, and more importantly, when not to use QR codes.<\/p>\n
QR Codes are meant to bring the user from the physical realm, to the digital realm, but not the other way around.\u00a0 A key example of this is if you were at in in-person event with a booth encouraging folks to sign-up for your email list.\u00a0 It would be easy to have a QR code on your table that someone could scan, and be directed to the form on your website to sign up.\u00a0 It’s convenient because potential customer doesn’t have to struggle with inputting a specific URL, and you don’t have to enter all the handwritten emails you received at the event into your system.<\/p>\n
There is almost no reason to put a QR code on your website unless it is a very specific situation, like you have created printouts for your users.\u00a0 QR codes are made to make mobile access easy, however, if you already have a captive audience on a computer, why ask them to switch devices?\u00a0 By putting a QR code on your website, a user is asked to go find their phone and switch devices.\u00a0 QR codes are not inherently clickable, so a person cannot stay on their desktop and if they view your website or email on their phone then you’re both out of luck.\u00a0 Buttons are not nearly as cool or flashy, but provide a much better user experience in this way.<\/p>\n
Next time you’re compelled to add a QR code to your website or email campaign, we invite you to ask yourself why you’re using a QR code and if perhaps a button could be a better option.<\/p>\n","protected":false},"excerpt":{"rendered":"
QR Codes feel like technology of the future.\u00a0 They are handy little matrices seemingly like magic work on everyone’s phone.\u00a0 Although, QR codes have been used for years they began to really began popping up in the US in the wake of Covid-19.\u00a0 Most notably, you’ve probably seen them stuck to the tables of your […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[57],"tags":[],"yoast_head":"\n