Welcome to
The Spin
This is our take on all things web, design, and digital strategy. This is where we cut through the noise, share insights from the trenches, and maybe poke a little fun at the quirks of our industry along the way.
Em Dash: The Most Misused Punctuation in the AI Era
The em dash (—) has become the avocado toast of punctuation — trendy, overused, and often misunderstood. Here’s how to use it like a pro (without sounding like a robot).
Stop Linking “Here”: Why Your Link Text Matters More Than You Think
Many websites still use vague link text like “click here” or “learn more.” It looks fine visually, but it fails accessibility checks and misses SEO opportunities. Here’s why descriptive, meaningful link text matters — and how to fix it.
WordPress Editor vs. Developer: Why the Difference Matters
Think updating a few blog posts makes you a WordPress “expert”? Not so fast. There’s a world of difference between clicking around in the dashboard as a site editor and diving under the hood as a developer. At SpinUp Creative, we make sure your website isn’t just editable — it’s secure, scalable, and built to grow with your business.
How AI Search Is Changing the Outdoor Guiding Industry, and How Backcountry Operators Can Stay Ahead
The outdoor guiding industry, especially in backcountry skiing, heli-skiing, mountaineering, rafting, fly-fishing, and wilderness tours, has always been competitive. In places like Alaska and Idaho, guide services often compete not only with one another, but with the...
Why Listing Email Addresses on Your Website Can Lead to a Spam Nightmare
It might seem helpful and transparent to list email addresses for every staff member on your business website—but doing so can quickly turn into a serious headache. Here's why: Bots Are Always Watching Spambots—automated scripts that crawl websites—are constantly...
What Should a Website Copyright Statement Include?
Every January, we get a rush of urgent “Please hurry and change 2024 to 2025” requests. The truth is, your footer’s tiny copyright year doesn’t have to be your yearly chore. At SpinUp Creative, we break down what really needs to be in that line so you can protect your content without extra stress.
Celebrating Milestones: The Power of an Anniversary Logo for Your Brand
Celebrating milestone anniversaries by refreshing your logo enables brands to honor their history while projecting a forward‑thinking image. An anniversary logo not only reinforces trust and longevity but also opens creative and strategic marketing opportunities—from campaign storytelling to deepening client engagement.
A Guide to Indigenous Land Acknowledgment
Land acknowledgments honor the Indigenous peoples who have stewarded the lands we live and work on, reminding us that colonialism is ongoing and that we each play a role in shaping a more just future. This guide, created from Indigenous leaders’ insights, offers context and direction for making acknowledgments meaningful rather than symbolic.
This article about how the web development profession will be impacted by AI was written completely by ChatGPT
Author: ChatGPT In the ever-evolving world of technology, the website design profession is experiencing a transformative shift with the advent of ChatGPT. This cutting-edge AI language model, developed by OpenAI, has the potential to revolutionize the way websites are...
Comparing metrics: Google Analytics 4 vs. Universal Analytics
What to expect when comparing metrics between Google Analytics 4 and Universal Analytics When comparing the metrics of GA4 (Google Analytics 4) and UA (Universal Analytics), there are several key differences to consider. GA4 is the latest version of Google Analytics,...
QR Code Best Practices
QR codes are most effective when they connect the physical world to the digital. Using them on websites or in digital-only contexts can frustrate users, and in many cases a simple button is the more seamless option.
The Law on Website and Mobile Accessibility Continues to Grow at a Glacial Pace Even as Lawsuit Numbers Reach All-Time Highs
Website accessibility laws are evolving slowly and businesses are eager for guidance in this uncertain landscape.
Domino’s Pizza recently lost a website accessibility lawsuit after nearly five years of intensive litigation (Robles v. Domino’s Pizza). The federal district court in California granted plaintiff’s motion for summary judgment after finding that the website was not fully accessible and ordered Domino’s to make its website comply with the WCAG 2.0.
Writing for the Web
Websites require a unique style of writing. People consume websites differently than other forms of media: they don’t read; they skim. They will read only about 20 percent of the words on the average page. Does the below sound familiar to your own online reading...
Accessibility Best Practices
What to consider when thinking about accessible websites: Color vision impairment General vision impairment Auditory impairment And how these users can navigate a website. A website should be able to be entirely navigated with keyboard only! Four Principles of...
Quick Tips on Keeping Your Website Accessible
Why It's So Important The internet removes barriers that many people face in the physical world. It is accessible to people with a diverse range of hearing, movement, sight, and cognitive ability. However, when websites or technologies are poorly designed, they can...