We see this all the time — sentences like:
“More information about how bequests work can be found here.”
Looks fine, right? The problem is, it’s not doing your visitors — or your SEO — any favors.
Accessibility First
For users navigating your site with a screen reader, link text is read aloud in isolation. Imagine hearing a list of ten links that all say “click here,” “read more,” or “learn more.” There’s no context about where those links go or what they do. That’s confusing, frustrating, and a definite accessibility miss.
SEO Bonus Points
Search engines use link text to understand what the linked page is about. Descriptive, keyword-rich links help connect related content and strengthen your site’s internal SEO structure. So not only is “click here” unhelpful — it’s a wasted opportunity to tell Google what your content’s actually about.
How to Fix It
Make your link text meaningful on its own. Instead of linking “here,” link the actual topic or action.
Better Example:
“Learn more about how bequests work.”
Also Good:
“Find out how to make a bequest to our organization.”
Both examples give users and search engines clear context — no extra guessing required.
Quick Tips from SpinUp
- Avoid “click here” and “read more” whenever possible.
- Use concise, descriptive text that explains what users will get when they click.
- Check your links by tabbing through your page — do they make sense out of context?
- When in doubt, think of your link text as mini labels for the pages they point to.
- Small tweaks like this make a big difference for accessibility, usability, and SEO — and they show your audience that you care about thoughtful, inclusive design.