The em dash (—) has become the avocado toast of punctuation — trendy, overused, and often misunderstood. Here’s how to use it like a pro (without sounding like a robot).
Em Dash: The Most Misused Punctuation in the AI Era
read more
The Spin
This is our take on all things web, design, and digital strategy.
Stop Linking “Here”: Why Your Link Text Matters More Than You Think
Many websites still use vague link text like “click here” or “learn more.” It looks fine visually, but it fails accessibility checks and misses SEO opportunities. Here’s why descriptive, meaningful link text matters — and how to fix it.
What Should a Website Copyright Statement Include?
Every January, we get a rush of urgent “Please hurry and change 2024 to 2025” requests. The truth is, your footer’s tiny copyright year doesn’t have to be your yearly chore. At SpinUp Creative, we break down what really needs to be in that line so you can protect your content without extra stress.
QR Code Best Practices
QR codes are most effective when they connect the physical world to the digital. Using them on websites or in digital-only contexts can frustrate users, and in many cases a simple button is the more seamless option.
Accessibility Best Practices
What to consider when thinking about accessible websites: Color vision impairment General vision impairment Auditory impairment And how these users can navigate a website. A website should be able to be entirely navigated with keyboard only! Four Principles of...